Launched with a press release back on 26 April 2007, Mattel’s Barbie Girls is taking the world by storm. Girls can create their own character, design a room, shop, play games, listen to music and communicate with other girls.
Although Barbie is facing tough competition from Bratz in the stores, she’s winning strong online. In mid July Mattel is reporting Barbie Girls reached 3 million registered users in 60 days, making it the fastest growing virtual community ever. Plus they are currently adding over 50,000 new members a day!
Some are comparing Barbie Girls fast rise to that of Second Life which took three years to hit a million users.