Recent Developments and Trends
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Virtual Pet Design & Consulting Services |
Dinopet |
Ganbare !! Inuda-kun |
Virtual Pet |
Petogotchi |
DNA Fish |
Electronic Pocket |
gyao-ppi |
3 in 1 |
8 in 1 |
9 in 1 |
3 in 1 |
Petogotchi |
Electronic Pet |
Japanese phrases that often appear in virtual pet names are: tamago, chan, and gotchi. Some Japanese words are "sounded out" such as in "Yuki Penguin" (yuki means "snow" in Japanese).
Many of the pets were originally made for the Japanese market. This often results in the names being a little "messed up" in translation. Love Chu (for Love You) and Romi & Julle (Romeo & Juliet) are examples.
Romi & |
Love Chu |
Tamagochan |
Yuki Penguin / |
Many Japan and U.S. schools banned the pets due to the noise and distractions. Some children had no place to leave their pets to be tended. Many left their mom's or dad's in charge of their "little friends." Some businesses opened "Virtual Pet Day Care Centers" to care for pet's belonging to their employee's children on school days. Other "Day Care Centers" were independent businesses.
Pause buttons, hibernation buttons, and mute buttons began to appear. The "Wedding Pet" has a "babysitter" that puts the pet to sleep (pause mode). These developments helped children take care of their pets while they were in school.
Back of |
Guappi Duck |
Mickey Life |
Satomi |
? Panda |
KooKoo |
Pocket Biscuit |
Many pets are now available in several colors. Transparent colors (see through cases with some color in them) have become very popular. This may have been due to Bandai limiting production quantities of the Tamagotchi transparent cases and making them rarer. People began to think transparent = rarer = better.
The U.S. Tamagotchi Version 2 has introduced a number of striped units, one with leopard spots, and even some with camouflage. The many variations and themes appeal to collectors and to users as well.
My Little |
My Little |
Some manufacturers and enthusiasts have posted instructions for their pets on the internet. Some are poorly "scanned in" and very difficult to read. We encourage manufacturers to post legible, "easy to understand" instructions for their pets on the internet.
Since this article was written, we have posted instructions to several virtual pets on our Instructions Page.
Tamahonam Gangster |
Rikou Rikou |
Digi Demons |
Mulder & |
Love |
Many collect the pets in "unopened boxes." Tamagotchi boxes are made in a manner that requires you to "rip off" part of the top to remove the pet. I am not sure if this was originally an "anti-theft" approach for stores, or a means of indicating the pet is unopened to collectors.
Bandai released several special Asian Edition Tamagotchi for the collectors market. The units are being built to represent the culture of certain countries (Indonesia, Malaysia, Singapore, Thailand, and the Philippines). These units appear to be built for sale in the U.S. as the packaging is in English. Bandai recently introduced a Tamagotchi in a white case with red buttons and green accent around the screen for the 1997 Christmas season. It is very beautiful.
Some collectors focus on changes in the keychains themselves. Some pets have been made with different types of keychains. Link type chains, beaded chains, and clip on type chains have been observed.
1997 Hong Kong |
Sound quality is improving from "Beep Beep" or "Peep Peep" to much more life-like sounds. Romi & Julle (Pocket Love) may have been the first pet to have "meowing sounds" in July 1997. Mulder and Scully are another example of near "life-like" kitten sounds.
Most of the original pets used 24 hour clocks and most American children were a bit confused. Recent pets, such as the VR Creatures series of pets use 12 hour clocks with A.M. and P.M. labels.
Tiger Electronics recently introduced "Friends". These keychain games are very close to virtual pets, but yet different. They are based on TV and movie personalities such as Star Wars characters, Sabrina's Cat, and Babe the Pig. They come in small cases similar to virtual pets. "Friends" play several new games but do not require the constant care and attention of virtual pets. They are more of a "friend" than a pet.
I published the "Leisure Activity Funnel Chart" to illustrate how people adopt various leisure activities. It is based on many studies of certain areas (the references are with the chart) and pulls all this information together to form a visual graphic that illustrates the process. The chart was originally designed to illustrate the activity of boating, but it certainly applies to virtual pets as well. It does a good job of explaining why people would select virtual pets as an activity and how they would move through the various steps to purchase it, use it, and becoming a real "Virtual Pet Enthusiast".
Below is a list of the trends I have observed:
You can use the list of trends above to build a list of attributes to design into a "cutting edge" pet. We have listed the traits of a "cutting edge" pet below. Manufacturers - does your current pet have these characteristics? Pet Enthusiasts - how does your pet stack up against this theoretical super pet?
Additionally the pet needs to be interesting, robust in construction, well packaged, "cool" and affordable. These demanding characteristics certainly make life tough for "cutting edge" virtual pet designers.
I think these trends plus the Funnel Chart paint a very good picture of the virtual pet industry today. As I said at the front of the article, no pets have all these trends and some have none. If you are looking for an advanced pet, look for one with several of these trends and you should find one that will be a challenging companion. Also, things are changing very rapidly. There are already many new developments that have not made it to the retail stores. Its a great industry, lets all work together to make it a greater one.
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FEEDBACKPlease let us know what you think of this article, if you have observed some additional trends, disagree with some of ours, or have any comments at all to make. |
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