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Archive for October, 2007

With everybody imaginable jumping in to follow Webkinz’s successful model of selling plush pets as tokens to enter an online community, Neopets has announced they will be creating a plush pet entry path to their virtual community as well. Is this the first case of digital reverse evolution? (Going from a virtual community to an […]

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Emily Bryson York published a story titled The Hottest Thing in Kids Marketing? Imitating Webkinz on Advertising Age 8 Oct 2007. She opened with a quiz to guess where you would find a Webkiz toy, the answer was tossed aside and forgotten in the corner of the bedroom. Her article is right on the theme […]

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Hasbro announced it will be entering the “Digital Plush Arena” with Virtual Interactive Pets (VIP)  in a 24 Sept 2007 press release. Their already successful “Littlest Pet Shop” line will be launching five pets bound for the virtual world: a dog, cat, turtle, penguin, and a panda. The “VIP” will be launched in mid October […]

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