Be-Bratz to take on Barbie Girls
Jul 24th, 2007 by Gary
A 23 July 2007 article in the Wall Street Journal titled, Online Popularity Contest Next in Barbie-Bratz Brawl, reports MGA will be releasing their own online social networking site, Be-Bratz, on August 1st.
MGA’s Bratz has been gaining ground on Mattel’s Barbie the last several years, but Mattel’s new online world, Barbie Girls, has been a huge success and is helping them pull out further in front again. Plus they have received a tremendous amount of free publicity recently in coverage of Barbie Girls audience growing from zero at rates faster than any other major online social networking site. We even covered it here. Mattel stock took a nice jump for several days surrounding the announcement, but has since settled back down.
The Be-Bratz site will require purchase of a special Bratz doll (like Webkins requires the purchase of a pet) to participate. But the Bratz doll comes with a special USB key (thumb drive). You can choose your on screen name, a Bratz avatar that can be dressed to your specs or a custom character designed from scratch, you can customize rooms, chat with other users, “buy” clothes for your avatar at an online store using virtual currency you earn by playing the game. An online theater will show clips from the Bratz movie to be released August 3rd (looks like they are tying the online world to the movie release date for cross promotion).
The Barbie site does have some additional features if you buy a $60 MP3 player with a USB port. Mattel especially thinks the MP3 player will help them win back some of the older preteen girls.
Both sites try to address the dangers young people face online. They restrict free chatting and force the use of predetermined scripted messages and do not allow the display of personal information (names and addresses).
But, as the Journal mentions, even with all their efforts, Be-Bratz will be similar to Barbie Girls which has been online since April – and you don’t have to buy a doll to participate. MGA CEO Isaac Larian says any similarities between the sites are only coincidence and that he’s never visited the Mattel site.
As the battle heats up between them, both companies report they have committed to two year research and development timelines, boosting inhouse design operations, hiring outside programmers, and using lots of girls in focus groups.
The two companies continue to fight in court over the actual rights to Bratz with Mattel claiming Carter Bryant, the designer of Bratz, was employed by them when he did the initial Bratz designs. MGA now accuses Mattel of copying Bratz designs into their “My Scene” Barbie line.
The battle between these two companies will now be moving forward on four fronts:
1. In the stores – Doll & doll accessory sales
2. In the theaters & on DVD – both companies have movie
3. Online – Barbie Girls vs. Be-Bratz
4. In the courtroom – legal rights to Bratz design
Looks like there will not be a lot of love lost between MGA and Mattel for a while, unless a common enemy comes on the scene (like a new hot doll from Japan?)
be-bratz web site is going to be so much better than barbiegirls u get to do more things on be-bratz yes i do hace a barbiegirl but they need to add new things to it i going to go get my be-bratz doll and im going to be the first person oline to be on be-bratz!
i like bratz but not babie they suck
hey
sammia i do like bratz so much better than that barbie doll it is so yesurday hey but bratz is so cool they no what is hot and what is not bratz is hot and barbie is not.
bye bratz you are going to win
Bratz totally rule! Barbies suck DOWN WITH BARBIE!! CMON THE BRATZ WOOP WOOP!!! Chloe ea 2k7 lovin Bratz! x
You should check out http://www.tygirlz.com which was there before either Bratz or Barbie.
bratzs are cool but the outfits all look like swim suits THEY ALL SHORT now little kids will were short stuff
Does anyone have a tygirlz code that i can use?
Please
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who has the doll? cause i do and i went to the website and it’s so cool.if u don’t have one get one now
BE-BRATZ IS DA BEST! I dont know what some girls r talkin bout sayin a whole bunch of crap dat barbie girls r da best. PLEASE!!! Babie is for little kids with all her stupid princess movies. U dont never see a movie with out barbie starring as a princess. Dats why Im so glad dat ‘Disney Princesses’ doesn’t contain stupid barbie. And Bratz is for older girls. They have WAY more Fashion than barbie. And besides barbie girls r not very safe. U dont see nothing on their website that says Parent Approval or that its safe. But if u go to ‘www.bratz.com’ or ‘www.be-bratz.com’ it does say Parent Aprroval and on da commercials dey say dat parents dont have to worry about anything because its very safe. So if you r a fool than go ahead and be my guest by choosing stupid barbie than bratz cause your making a huge mistake.
Anyway, I HOLLA!!!
barbie girls rule! my mom is ordering me one for 20 bucks and 97 cents from walmart!and also you should get a ty girl i have one and they rule!go barbie girls go! good luck barbie girls.
Barbie girls is the best! you go barbie! you rock! I want you to win! oh wait, you already have LOL!
Bratz rule and barbie stinks exept for barbie girls which is good actually but i cant figure out if u can chat to other girls on be-bratz like u can on barbie girl i have an account on that as well some one plz tell me
Bratz go!! yay Bratz!!
Does Ty Girls contain free chat?
hey girls see i like bratz and barbie both but barbie r out of fashion now a days and bratz r in barbies r out but i still like them both i have got lots of bratz and barbies i like them both people dont like barbie now that much they r out but i like them but both the websites r bore now in barbie girls if u be a vip than u can do the stuff or else its a bore and in be bratz u have to buy a bratz and in barbie girls vip we need a credit cardmoney u no so whats the need of it i say leave both of them
hey raamin i have no idea but i think barbie girls vip will be fab i think i dont no about others dearie
go girl raamin u r right no one can beat up the bratz they r the best they r awesum they r the coolest and be bratz is the best
BRATZ ARE TOTLLY BETTER!
I like bratz they are cool. Outfits rule and look so great!
Barbie is like, really rubbish. so old and boring. makes little kids think that you have to be blonde, Weigh 2stone and have no spots or anything. Down with barbie! UP with bratz!
These are the ‘info’ on the sites.
Be Bratz.
This site allows you to ‘Be Bratz’. You must buy the doll first. It comes with a thumb drive (USB key) then you plug it in. You can change your character and play with it all day! It’s so fun. Go to http://www.bebratz.com for more info! There’s a vid you can watch about Be Bratz.
Barbie Girls
A boring boring (100000x) boring site. You cannot allow free chatting while Be Bratz can. ….
So here is who I vote for…
BRATZ!!!
Here are the votes. I’ve counted them. Count here and see the results!
Barbie girls – 2 marks
Be Bratz – 10 marks
This is real! Count it for yourself if you think this is not true. Bratz are just cooler! Vote some more and I’ll add more votes to this! Make sure you do. Coz I’m waitin’ to see all those hates and loves. If you love Bratz, I’m with you.
Today’s Punk Princess news… the headline is, Who is better?
Ahem, as I was saying. Who actually is better, Be Bratz or Barbie girls? Check out bebratz.com and barbiegirls.com to check out which one is cooler!
Wanna know more about these 2 rivals?
About….Bratz
1st came in: 2001
1st left us in: 2007 🙁
About….Barbie
1st came in: 1959
1st left us in: She never did. I wish she left! And I wish Bratz was back.
Today’s ‘sniff’ news. ‘sniff’ there is one incident ‘sniff’ that you would ‘sniff’ cry about. ‘sniff’.
I have to ‘sniff’ say, Mattel won the lawsuit!!! ‘sniff’. MGA will have to hand over all their Bratz dolls to Mattel. Is that fair, Bratz fans? NO! So what ‘sniff’ do we have to do?! HELP BRATZ!
Here’s the plan. Don’t ever ever never ever buy Barbie dolls. Then right letters that Barbie had her turn to shine. How about Bratz? After that take a drop of water and put it on the letter. Mattel will think those are our tears! Good, rite?
Even though Bratz is gone, (wait! Bratz will be gone in February 2010) we all know that…
No matter where we are,
Or how old we are,
We must never
Ever,
Forget,
That,
Bratz….
will forever
always
RULE!
Today’s headline is…Why does Barbie want to destroy Bratz?
You know that Barbie did have her turn to shine. For 50 years! Is that a long time? Think, girls. Think. But 1stly, I would want to tell you about these two Bratz and Barbie.
Ahem, Barbie, yes Barbie has been the No.1 fashion doll without a care in the world. Until Bratz came in 2001. Well, they were super fashionable and gorgeous. Would you get jealous if someone said you were better? Well Barbie was! Mattel created new brand of Barbie dolls. The My Scene dolls! (Why would they choose such a useless name?) They really looked like Bratz – with their almond shaped smoky eyes and lush glossy lips. But little girls still don’t want to buy the My Scene dolls. Sales of Barbie and MS dolls dropped 5%, for now. Bratz seemed to get hotter and hotter every moment. They earn 2 billion, or is it million? dollars a year. (At least I think so) So here comes the sad part…
In 2007, or 2006 Mattel sued MGA (the makers of the Bratz dolls) Then they asked for ALL their creations. In 2010, no more Bratz dolls. NO MORE!!! 🙁 Do you think you would be bored if there was only one and only Barbie? YUP, I think too. So Bratz fans, do whatever you can to bring back your favorite four girls with a passion 4 fashion! And Barbie fans, ‘sigh’ stay out of this situation! MYOB! (Mind your own business)
I LOVE BE BRATZ COZ THEY ARE SO FUN!!
i like both barbies and brats they bot r cool! but i can`t get an account on be brats all because i do`nt have a be brats so barbie girls you can play with a barbiegirl or not with a barbiegirl.i don`t think you should battle because it is not nice.
be bratz is soooo much better than barbie girls. do you want to buy a silly useless barbie mp3 player? go ahead. i feel bored when i first signed up for barbie girls, i mean, they don’t even let you chat freely! be bratz is much better. just to let you know, if you buy the be bratz doll, you can plug in the usb thing into ur PC. Buying a doll is much worth it. you can listen to music on your radio, car radio or even ur PC!!! U don’t need a useless mp3 to listen to music. trust me, this is just ridiculous just buying one!!! you can play with your bratz doll, and you can’t play with a mp3!
Hi, and welcome to SCP (Sassy Cheerleader Princess) News! Today’s headline is…Is Be Bratz and Barbie girls site different? Well, here is our view of the answer!
Answer: Yes, they are.
Why?: Don’t worry folks! I’ve got the info right here. Be Bratz – buy a doll, plug the usb key in, sign up, tick the boxes, and you’re done!! Barbie girls – buy an mp3, plug it in (if you can!), sign up, and finished! easy as pie. I don’t know much about these stuff, so visit these websites to get some info!
Be Bratz: http://www.be-bratz.com (don’t forget the dash (-)!)
Barbie girls: http://www.barbiegirls.com
Check em’ out! Then reply which is better!
ok…about the last comment i posted, i’m embaressed about it. so anyway, see the sites shown on the last comment i did? click on it to go there. it’s the easiest way.
uh, sorry if I’m going to say anything harsh. But ‘Fay’, if your name is correct, I like be bratz better. It’s much more fun than barbie girls – for me though. if you like barbie girls it’s ok. but i’m just telling you. if you feel bored at barbie girls, go to be bratz!
QUIZ TIME!!!
ARE YOU A BARBIE GIRL OR A BE BRATZ GIRL???
1. YOU LOVE TO
A) Get pedicures and manicures at the spa.
B) Shop and hang out with your best girls.
2. YOUR KIND OF DANCE IS
A) Ballet
B) Hip-hop
3. YOUR FAVE ESSENTIAL IS
A) A hot pink belt.
B) Dazzlin’ jewelry.
4. AT LUNCH BREAK, YOU ALWAYS
A) Sit with a group of friends.
B) Bring at least a friend or two for
the library to read fashion magazines
5. YOUR INSTRUMENT IS
A) Keyboard and vocals
B) Guitar and vocals
YOUR RESULTS…
DRUM ROLL PLEASE!!!
MOSTLY…….A!!!! (Barbie girl)
You are a barbie girl, that’s for sure! Your style is sweet, innocent and pink, of course.
MOSTLY……..B!!! (BE BRATZ)
You are a Bratz girl. Your style is off-the-hook and totally opposite of pink. What’s the opposite of pink? PUNK!!! HA HA
i love bratz girls soooooooooooooooooooooooooooooooooooooooooooooooooooooo much
you should too
To bad the judge decided that competition should not be allowed. I wonder how much money Mattel payed him to rule in their favor?
go Bratz!
be-bratz is a whole lot better because in be-bratz you can feed your avatar and your pet but on barbie girls you only can feed your pet and you have to leave your avatar starfing.On barbie girls you have to buy things from 5-600 b-bucks and sometimes even more.
i love both them but online iv`e been too barbie.com so online id rather go to the bratz world
Be-bratz is better than barbie
In my opinion much more interesting Bratz dolls Barbie
I think bratz are more better then those suckin barbies .Bratz know how to work together and i like those clothes that they where so whos with me.oh and who evers got bratz ooh lala doll cloe may i have it please
be bratz is better then any other website be cause you can also go on intresting websites.
And um who evers got ooh lala bratz cloe doll please may i have it.
In the quiz above it said i was a barbie but i would rather go on bratz.
Barbie girls you can chat free,
but if I had a be-bratz doll I would go on barbie.
i love bratz
I love the bratz dolls a lot, but the new monster high dolls are taking the world by swarm. guess who made them MATTEL! barbie sales went down by 47% once bratz came. monster high looks oddly like bratz dont you think? i like mh, but they shoud’nt have topped bratz.
i dont like brats i want the vip world back be brats cost TOO mutch people if you want to chant to mattel for vips back email them at custoer service barbie swap it round imagie town and barbie beats BE brats and i agree with riley not the brats part but monster high dose beat it as well
at sassy prinsess i say your not sassy and you do not insult a toy invented in 1959