Posted in Business, Design, Dolls, Plush Pets, Virtual Communities on Aug 17th, 2007
Recent times have been very good for Mattel. A 16 August 2007 Associated Press story points out sales of their Transformer and Spider man toys have been boosted by movies, plus they are still reaping sales from Pixar Animation Studio’s “Cars” movie. Barbie sales are anticipated to pick up with the new MP3 player. Earlier, […]
Posted in Business, Dolls, Virtual Communities on Jul 24th, 2007
A 23 July 2007 article in the Wall Street Journal titled, Online Popularity Contest Next in Barbie-Bratz Brawl, reports MGA will be releasing their own online social networking site, Be-Bratz, on August 1st. MGA’s Bratz has been gaining ground on Mattel’s Barbie the last several years, but Mattel’s new online world, Barbie Girls, has been […]
Posted in Business, Dolls, People, Virtual Communities on Jul 17th, 2007
Launched with a press release back on 26 April 2007, Mattel’s Barbie Girls is taking the world by storm. Girls can create their own character, design a room, shop, play games, listen to music and communicate with other girls. Although Barbie is facing tough competition from Bratz in the stores, she’s winning strong online. In […]
